In today’s digital age, e-commerce has become an essential component of the business world. E-commerce has revolutionized the way people shop, and it’s not just limited to B2C transactions. Traditionally, e-commerce has been the domain of retail businesses, but now businesses across industries are adopting e-commerce strategies to achieve their business goals. Here are 10 fascinating e-commerce facts you need to know.
1. Mobile-commerce is on the rise: With the advent of smartphones, e-commerce is no longer limited to desktops. According to Statista, mobile e-commerce sales will reach $3.56 trillion by 2021, accounting for 72.9% of total e-commerce sales.
2. Social Media is a sales driver: Social media platforms have become an integral part of e-commerce. According to eMarketer, 55% of online shoppers have made a purchase through social media. Social media platforms also act as a driver for sales, with 31% of online shoppers saying they use social media to search for new products to buy.
3. Free shipping is a must-have: Free shipping has become a standard in e-commerce. According to a survey conducted by the National Retail Federation, 75% of consumers expect free shipping, even if it takes longer to receive their order.
4. Online reviews are critical: Online reviews are critical for e-commerce success. According to Spiegel Research Center, products with reviews receive a 270% increase in sales.
5. Personalization drives sales: Personalization is key to success in e-commerce. According to a study conducted by Epsilon, personalized emails have a 29% higher open rate and a 41% higher click-through rate than non-personalized emails.
6. Shipping speed matters: Fast shipping is a game-changer in e-commerce. According to a survey conducted by MetaPack, 96% of shoppers say shipping speed is an important factor in their purchase decision.
7. Cart abandonment is avoidable: Cart abandonment is one of the biggest challenges in e-commerce. However, businesses can avoid it by offering abandoned cart reminders, which can lead to a 29% increase in sales.
8. Upselling and cross-selling work: Upselling and cross-selling are effective techniques in e-commerce. According to a study by HubSpot, businesses that use upselling and cross-selling techniques see a 10-30% increase in revenue.
9. Live chat improves customer satisfaction: Live chat is an effective way to improve customer satisfaction. According to a survey by Econsultancy, live chat has the highest satisfaction levels of any customer service channel, with 73% of customers saying they were satisfied with their live chat experience.
10. Cybersecurity is crucial: Cybersecurity is vital in e-commerce. According to a study by Thales, 75% of respondents reported experiencing a data breach in the past. Businesses need to invest in cybersecurity to protect their customers and their business.
In conclusion, e-commerce is constantly evolving and businesses need to keep up with the latest trends and technologies to stay ahead of the competition. By leveraging these 10 fascinating e-commerce facts, businesses can improve their e-commerce strategies and achieve success in the digital world.
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