Digital marketing has become an essential part of any business strategy in the modern age. With the advancement of technology and the increased use of the internet, companies need to stay updated on the latest digital trends to remain competitive. As we move into 2021, it’s essential to look at the key digital marketing growth statistics that will shape your strategy.
1. The Growth of Voice Search
According to Comscore, by 2022, over half of all searches will be done using voice search technology. This means your business needs to optimize its content to be easily searchable through voice assistants such as Siri, Alexa, and Google Assistant. You should consider long-tail keywords and natural language to make your content more accessible to the voice search technology.
2. The Use of Artificial Intelligence
According to Appen, by 2025, the AI market is expected to reach $118.6billion. Applying AI to digital marketing can assist with analyzing data and automating processes, from website personalization to customer segmentation and email marketing. As a business, it’s essential to start using AI-based tools to target the right audiences and personalize content to increase engagement.
3. Video Marketing on the Rise
Video marketing has grown significantly in recent years. According to HubSpot, 92% of marketers use video as part of their digital marketing strategy, and 88% of video marketers reported that video has provided a positive ROI. Creating engaging video content can help increase brand awareness and capture the attention of potential customers in a sea of content.
4. The Power of Social Media Influencers
Influencer marketing has become a powerful tool for brands to promote their products or services. According to a survey conducted by Mediakix, 89% of marketers believe that ROI from influencer marketing is comparable to or better than other marketing channels. As a business, working with influencers who align with your brand values can increase your reach and brand awareness.
5. The Importance of Customer Experience
Customers’ expectations are continually evolving, and they want a seamless digital experience from brands. A recent study by PwC found that 73% of customers consider their experience as a crucial factor when purchasing a product or service. As a business, it’s essential to create a frictionless customer experience and use data-driven insights to optimize customer touchpoints.
In conclusion, staying informed and adapting to the latest digital marketing trends is crucial for businesses to remain competitive and engaging customers in 2021. Voice search optimization, AI, video marketing, influencer marketing, and customer experience are key areas that companies should focus on to increase their brand awareness, generate leads, and ultimately, drive growth. Incorporating these strategies into your overall marketing plan can help you achieve your business objectives.
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