Creating a strong personal brand has become increasingly important in today’s highly competitive job market. One of the best platforms to showcase your creative work is Behance, a leading online design portfolio platform. With over 18 million members and more than 5 billion project views, Behance offers designers, photographers, illustrators, and other creatives an ideal platform to showcase their skills. Here are five steps to creating a killer personal brand on Behance.
1. Define Your Goals
Before you start posting your work on Behance, it’s important to define your goals. What do you want to achieve from having a Behance profile? Do you want to find new clients? Do you want to connect with other creatives? Do you want to get hired by a top agency? Defining your goals will help you tailor your profile to your specific needs.
2. Curate Your Work
Your Behance profile is essentially your online portfolio. The quality of your work will determine the impression you make on potential clients or employers. Be selective about the projects you showcase on your profile. Choose your best work and ensure it’s well presented. Organize your work into categories, making it easier for viewers to browse through your projects.
3. Optimize SEO
Search engine optimization (SEO) can increase your chances of being found by potential clients or employers. Ensure your profile is optimized for search engines. Use relevant keywords in your project titles and descriptions. Make sure your portfolio is well-structured and easy to navigate. The more time viewers spend on your profile, the higher your page ranking will be.
4. Engage with the Behance Community
Behance offers a great platform for networking with other creatives. Engage with the Behance community by commenting on other people’s projects, thanking people who appreciate your work, and following other people whose work you admire. By building relationships with other Behance members, you can expand your reach and potentially find new opportunities.
5. Promote Your Profile
Ensure your potential clients or employers can easily find your Behance profile. Promote your profile on other social media platforms such as Twitter, Instagram, or LinkedIn. Use relevant hashtags to increase your visibility. You could also include your Behance profile link in your email signature or on your business card.
Conclusion
Creating a killer personal brand on Behance takes time, effort, and dedication. By following these five steps, you can create a profile that showcases your best work and attracts potential clients or employers. Remember to be strategic and stay focused on your goals. With the right approach, Behance can be a powerful tool in building your personal brand.
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