Walt Disney, the world’s most popular entertainment and media conglomerate, has always been known for offering mind-blowing experiences to its guests. Disney has been incorporating cutting-edge technology to stay ahead of the curve in the highly dynamic and competitive amusement park industry around the globe.
In recent years, Disney has been leveraging Augmented Reality (AR) technology to amp up its experiences and take attractions to a whole new level. In this blog post, we will explore 5 ways Disney is incorporating AR technology in its attractions.
1. Star Wars: Galaxy’s Edge AR Experience
Star Wars: Galaxy’s Edge provides an immersive Star Wars experience that transports visitors to a galaxy far, far away. One of the most notable examples of AR at Galaxy’s Edge is the use of the Play Disney Parks app, which interacts with mini-games and encourages guests to explore the land to uncover secret missions, puzzles, and other surprises.
2. Haunted Mansion’s “Ghost Host”
Using state-of-the-art technology, the Haunted Mansion’s “Ghost Host” creates a spooky experience by super-imposing “ghosts” onto different parts of the ride. The “Ghost Host” is controlled by a computer system that adds a layer of unpredictability to the attraction and ensures guests experience something different every time they visit.
3. Mickey and Minnie’s Runaway Railway
Mickey and Minnie’s Runaway Railway ushers visitors into a 2D cartoon universe where they are surrounded by fun and adventure. The technology used for Runaway Railway is so cutting-edge that it allows guests to see and hear unique cartoon visuals and sounds while experiencing the effects of 3D without wearing awkward glasses.
4. Magic Shot
Disney’s PhotoPass service provides guests with the opportunity to capture professional and high-quality snapshots of their trip. One of the unique features of this service is Magic Shot, where an AR animation or character is added to a photo. This technology allows guests to have a fun souvenir of the trip that adds an element of magic to the experience.
5. Avengers Campus
Avengers Campus is a new addition to Disney’s California Adventure park, which features augmented reality as a part of its attractions. One of the stand-out experiences in this attraction is the Web Slinger’s; A Spider-Man Adventure where guests can shoot virtual webs to help Spider-Man defeat the villains.
Disney has set a new benchmark in providing unique, interactive, and immersive visitor experience by using augmented reality technology. By incorporating AR seamlessly into many of their attractions and experiences, it has helped create more unforgettable memories for guests across generations. As Disney continues to push the boundaries with AR technology, it will be exciting to see what they will come up with next!
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