Digital Marketing Salary Guide: What to Expect in 2021 and Beyond
Digital marketing has undoubtedly become a vital part of any organization’s marketing strategy. As a result, the demand for skilled digital marketers continues to grow, with companies willing to pay top dollar for the right talent. If you’re contemplating a career in digital marketing or already in the field, you might wonder what the future holds in terms of salary. Here’s a comprehensive guide to help you understand the digital marketing salary landscape in 2021 and beyond.
Entry-level digital marketing salaries
The average entry-level digital marketing salary ranges between $35,000 and $45,000 per year. However, the exact salary depends on several factors such as the location, industry, and the hiring company’s size. For example, if you work in San Francisco or New York City, you’re likely to earn more than your counterparts in small towns. Similarly, tech and finance companies usually offer higher salaries than non-profit organizations.
Mid-career digital marketing salaries
After gaining some years of experience, your digital marketing salary is likely to increase. According to ZipRecruiter, the average mid-career digital marketing salary in the US is approximately $65,000 per year. However, the salary varies depending on factors such as years of experience, industry, and location. For instance, if you’re a mid-career digital marketer with five to nine years of experience, you can expect to earn up to $89,000 per year in cities such as Boston and Los Angeles.
Senior-level digital marketing salaries
Experienced digital marketers, especially those with management experience, are in high demand, and thus their salaries tend to be higher. According to the job and salary website Glassdoor, the average salary for senior-level digital marketers is approximately $102,000 per year. However, this salary can go up to $150,000 for those in high-paying industries such as finance and technology. Furthermore, if you’re a digital marketing manager or director, you could earn up to $162,000 per year in major cities such as San Francisco and New York City.
Specializations and certifications
Specializing in a particular field of digital marketing or holding relevant certifications can also impact your salary. For instance, digital marketing professionals certified in Google Ads or Analytics can earn up to 40% more than those without certification. Moreover, those with expertise in high-demand areas such as SEO or social media marketing can earn average salaries above $100,000 per year.
Conclusion
Digital marketing salaries are attractive in 2021 and beyond, but they’re not entirely uniform across various regions and industries. Moreover, gaining expertise, certifications, and experience in high-demand areas can significantly increase your earning potential. Therefore, if you’re planning to venture into a digital marketing career or switch jobs, research thoroughly to understand the demand and the average salaries in your industry and location.
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