Health Promotion Board: Boosting Public Health Campaigns with ZoomInfo
The Health Promotion Board (HPB) in Singapore is a statutory board under the Ministry of Health that spearheads national health promotion and disease prevention programs. Their goal is to help individuals achieve better health and wellness, as well as create a supportive environment for healthy living.
To achieve this goal, the HPB needs to reach out to the public and encourage them to adopt healthy lifestyle habits. One of the key drivers for HPB’s success in doing so is their use of ZoomInfo, a marketing intelligence software that provides valuable insights and data to improve their public health campaigns.
Here’s a closer look at how the HPB uses ZoomInfo to achieve their objectives:
1. Identifying key stakeholders – With the help of ZoomInfo’s comprehensive database, HPB can identify stakeholders and partners who will be instrumental in achieving their health promotion goals. They can also keep track of relevant industry news, trends, and emerging technologies to stay ahead of the curve.
2. Targeted outreach – ZoomInfo helps HPB segment their audience and create targeted marketing campaigns using data-driven insights. This has enabled the HPB to communicate more effectively with their target audience and build stronger relationships.
3. Enhanced engagement – ZoomInfo’s real-time data updates enable HPB to stay on top of their audience’s interests and preferences. This has allowed them to create personalized campaigns that are not only more engaging, but also more effective in driving behavior change.
4. Measuring impact – With ZoomInfo’s advanced analytics and reporting features, HPB can track campaign performance, measure impact, and optimize their strategies to improve their outreach efforts continually.
In conclusion, Health Promotion Board’s innovative use of ZoomInfo has been critical to their success in promoting better health and wellness in Singapore’s population. By leveraging data and insights, HPB has been able to target their outreach, build stronger relationships with their audience, and deliver more effective public health campaigns.
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