The Power of Memes: How Popular Culture Spreads by Online Sharing
With the rise of social media, the internet has become a breeding ground for memes. From the classic “LOLcats” to the recent “Bernie Sanders sitting at the Inauguration”, memes have become a kind of language used in online conversations. But what exactly are memes, and how do they spread?
What are Memes?
Memes are units of cultural ideas, symbols, or practices that spread from person to person within a culture. They can be a catchphrase, an image, a video, or a piece of music that conveys a message and captures a piece of societal humor. The term “meme” was coined by Richard Dawkins in his 1976 book The Selfish Gene, and since then, memes have evolved to become a way for people to make sense of the world around them and find humor in everyday life.
The Power of Online Sharing
The internet is what has enabled memes to become so ubiquitous. Sharing culture is now easier than ever before, with social media platforms making it simple to share content with friends, family, and strangers alike. But memes don’t simply spread because they’re funny or relatable; they also have to be easy to share.
One of the key ways that memes achieve virality is through “remixing.” A meme can be popularized by someone who modifies an existing meme or comes up with something new that sufficiently taps into the cultural zeitgeist. Users can then share the modified version with their social media followers or friends and family, who can in turn do the same. This process continues until the meme’s reach has extended far beyond its original creator.
The Impact of Memes
While memes might seem like nothing more than a lighthearted form of entertainment, they can also have a powerful impact on society. They have the ability to bring people together and create shared experiences across different cultures and communities. What’s more, memes can be used as a form of political commentary, channeling public opinion and influencing political outcomes.
Consider the “Bernie Sanders sitting at the Inauguration” meme. This single image premiered at the 2021 US Inauguration and soon went viral, inspiring countless variations and sparking a national conversation. It became a symbol of resistance, a reflection of Bernie’s personality, and a celebration of his fashion choices.
Conclusion
Memes have become an integral part of online culture, and their impact extends far beyond the world of social media. With the power to unite people and influence public perception, memes are a force to be reckoned with. Understanding the power of memes can help us better understand how ideas spread online, and how the internet can be used as a powerful tool to shape culture and society.
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