How Oracle is Revolutionizing Entertainment Data Analytics
The rise of computers and internet connectivity has led to a vast array of data available to be tracked, analyzed, and optimized in every industry. The entertainment industry has also seen a significant change in how data is being used to provide value. Thanks to Oracle, there has been a revolution in entertainment data analytics that has helped the entertainment industry better understand their audience and drive growth.
What is Oracle’s Entertainment Data Analytics?
Oracle’s Entertainment Data Analytics is a software that enables the entertainment industry to track, analyze, and act on audience and business data in real-time. It provides improved insights into audience behavior, such as the consumers’ media consumption habits, viewing preferences and interactions with content. By providing real-time analytics, it allows companies to adjust their business strategy quickly and deploy content to engage consumers effectively.
How is Oracle Revolutionizing the Entertainment Industry?
Oracle’s Entertainment Data Analytics is revolutionizing the entertainment industry by providing companies with a comprehensive understanding of their audience. As companies have a better understanding of their audience, they can cater to the consumer’s preferences and ultimately build a thriving audience.
The entertainment industry is highly competitive, and companies need to stay ahead of the competition to remain relevant. Oracle’s Entertainment Data Analytics allows companies to gain an edge by identifying emerging trends and customer preferences in real-time.
Oracle has partnered with many prominent media companies, such as NBCUniversal, to streamline their data analytics process. NBCUniversal used Oracle’s system to analyze their audience data during the 2018 Winter Olympics, enabling them to provide personalized content and advertisements to engage with their audiences better.
Benefits of Oracle’s Entertainment Data Analytics
Oracle’s Entertainment Data Analytics provides many benefits, such as:
Improved Insights
By analyzing vast amounts of data related to audience behavior, the software can provide companies with improved insights into their consumer base.
Better Content Recommendations
With analytics tracking consumer habits, companies can better recommend content that aligns with audience preferences.
More Effective Monetization
With data analytics, companies can identify new areas of monetization based on their audience’s interests and preferences, allowing them to amass more significant profits.
Conclusion
Oracle’s Entertainment Data Analytics has revolutionized how the entertainment industry aggregates, analyzes, and acts on data. Companies using this system now have an insightful understanding of their audiences and the latest trends, allowing them to refine their content strategy and make informed business decisions. With improved insights and data-driven strategies, entertainment companies can provide an enhanced experience that encourages consumers to engage with their content across all channels. The Oracle Entertainment Data Analytics provides companies the competitive edge they need to thrive in this landscape.
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