What to Expect in 2021: Augmented Reality Trends That Will Rock Your World

The year 2020 saw a dramatic shift toward remote work and virtual collaboration, as a result of the COVID-19 pandemic. One of the most interesting technological developments that seem to have emerged and taken center stage during this period is Augmented Reality (AR) technology.

With the rapid rise of AR technology, it has become more important than ever for businesses to keep up with the latest AR trends in order to stay ahead of the competition. In this article, we will explore some of the top AR trends that we predict will rock the world in 2021.

What is Augmented Reality?

Before we delve into the latest AR trends that will impact the tech industry in 2021, let’s start with a brief explanation of what augmented reality is. Augmented reality (AR) is a technology that enhances our physical world by placing virtual objects, images or sounds over it, thus creating a real-life experience that is enhanced by computer-generated information.

Augmented reality technology merges the virtual and real worlds seamlessly, and this is done by leveraging sensors, cameras, as well as other tools to overlay digital visuals and graphics on top of physical reality. The technology can be and has been used in several industries including gaming, marketing, education, healthcare, and tourism.

The Top Augmented Reality Trends that Will Rock Your World in 2021

Trend 1: Increased Use of AR in Retail

In 2021, we expect to see more retailers incorporating augmented reality technology into their marketing strategies. Augmented reality can enhance the customer experience, allowing them to try out clothing, makeup and other accessories virtually. This removes the need to visit a physical store, making it easier and more convenient for buyers. This trend might also see an increase in the number of mobile shopping apps and product visualisation tools using augmented reality technology.

Trend 2: AR in Enterprise Collaboration and Training

As more and more companies adapt to remote working models, AR technology could play an important role in training, collaboration and communication. By using AR headsets, remote workers can attend live meetings or remotely operate equipment and machinery in real-time. This technology can also be used in training employees, allowing them to practice real-life scenarios in a safe, virtual environment before doing the job in the real world.

Trend 3: AR in Entertainment and Gaming

With cutting-edge, highly immersive AR technology, gaming and entertainment platforms will continue to evolve, providing powerful and engaging experiences. This trend will allow players and fans to immerse themselves in fantastic worlds that aren’t possible with traditional gaming consoles. Augmented reality technology gives developers the ability to create games that mix the real world with the virtual, resulting in engaging and entertaining experiences.

Trend 4: AR in Education and Training

Augmented reality could be a powerful tool in education, with the ability to create interactive experiences that enable students to learn in a more engaging and interactive manner. For example, AR technology can be used to create virtual experiences that bring to life different concepts and theories. It could also be valuable in training, for example, in medical training where students can simulate real-life procedures in a controlled and safe environment.

Conclusion

AR technology is an exciting and rapidly evolving field, with more and more companies starting to incorporate it in their daily operations. From retail to healthcare, there are limitless possibilities for the use of AR technology. As we head into 2021, it will be interesting to see how this technology will continue to evolve and shape our world. As such, it is essential for businesses to stay up to date with the latest AR trends and only use them where necessary.

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