The Latest Social Media Statistics: What You Need to Know in 2021
With over 4 billion active users worldwide, social media platforms continue to dominate the digital landscape in 2021. And with the ever-changing landscape of social media, it’s important to stay up-to-date with the latest statistics to make informed decisions for your business.
In this article, we’ll take a deep dive into the latest social media statistics and what they mean for businesses and marketers.
1. Facebook
Facebook remains the king of social media with over 2.7 billion monthly active users. Here are some key statistics:
– Over 1.8 billion users visit Facebook daily.
– 62% of Facebook users are between the ages of 18-44.
– The average time spent on Facebook per visit is 10 minutes and 50 seconds.
– Facebook is the most popular platform for advertising, with 93% of social media advertisers using it as their primary platform.
2. Instagram
Instagram’s popularity continues to grow, especially among younger audiences. Here are some key statistics:
– Instagram has over 1 billion monthly active users.
– 500 million users use Instagram Stories daily.
– 90% of Instagram users follow a business on the platform.
– Instagram influencer marketing is projected to reach $13.8 billion in 2021.
3. Twitter
While Twitter may not have as many users as Facebook and Instagram, it still remains a popular platform for news and real-time updates. Here are some key statistics:
– Twitter has 353 million monthly active users.
– 500 million tweets are sent out daily.
– 63% of Twitter users are between the ages of 35-65.
– Twitter is the go-to platform for breaking news, with 59% of users saying they use it to stay informed.
4. LinkedIn
As a professional networking platform, LinkedIn is a powerful tool for B2B marketers. Here are some key statistics:
– LinkedIn has over 700 million users.
– 40% of users use LinkedIn daily.
– The platform is most popular among users with a college degree or higher.
– 61 million LinkedIn users are senior-level influencers and 40 million are in decision-making positions.
5. TikTok
TikTok has quickly become one of the most popular social media platforms, especially among younger audiences. Here are some key statistics:
– TikTok has over 1 billion active users.
– The average time spent on TikTok is 52 minutes per day.
– 69% of TikTok users are between the ages of 13-24.
– Influencer marketing on TikTok is projected to reach $2.3 billion in 2021.
Conclusion
As these statistics show, social media continues to be a powerful tool for businesses and marketers. Understanding the latest statistics for each platform can help you create effective social media strategies and reach your target audience more effectively. So, be sure to keep these statistics in mind as you plan your social media marketing efforts for 2021 and beyond.
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