5 Best Digital Marketing Platforms for Small Businesses in 2021

Small businesses often struggle to compete with larger companies in the crowded digital market. While having a presence on social media is essential, it’s not enough to increase traffic, leads, and ultimately generate sales. That’s where digital marketing platforms come in. These platforms provide businesses with tools and strategies to market their products or services and reach their target audience. Here are the five best digital marketing platforms that small businesses can use to grow their online presence in 2021.

1. Google Ads

Google Ads is a popular advertising platform that allows businesses to create campaigns to promote their products or services on Google’s search engine results pages (SERPs). With Google Ads, businesses can target specific keywords, demographics, and locations to reach their audience effectively. Advertisers can also set a budget, pay only when their ad is clicked, and track their performance. Google Ads can significantly increase brand visibility, drive traffic to a website, and boost conversions.

2. Facebook Ads

As the world’s largest social media platform, Facebook provides businesses with a powerful advertising platform to reach their customers. With Facebook Ads, businesses can create targeted promotions, run video or image ads, and measure their campaign performance. Facebook Ads also allows businesses to retarget users who have previously visited their website, thereby increasing conversions.

3. HubSpot

HubSpot is an all-in-one marketing platform designed for small businesses. It includes tools for email marketing, social media management, search engine optimization, lead generation, and analytics. With HubSpot, businesses can create landing pages, monitor website traffic, and track leads’ progress through the sales funnel. HubSpot simplifies marketing automation for small businesses, providing them with a centralized platform to manage their marketing efforts.

4. Mailchimp

Email marketing remains an effective way to reach customers, and Mailchimp is the go-to platform for small businesses. With Mailchimp, businesses can create and send email campaigns, build custom landing pages, and track their performance. Mailchimp also provides an easy-to-use drag-and-drop editor, making newsletter creation seamless. Small businesses can also use Mailchimp to automate their email marketing efforts, saving time and effort.

5. Hootsuite

Social media management can be time-consuming, which is why Hootsuite exists. Hootsuite is a social media management platform that allows businesses to manage multiple social media accounts in one place. With Hootsuite, businesses can schedule posts, monitor engagement, and analyze social media performance. Hootsuite also integrates with other digital marketing platforms, like HubSpot and Mailchimp, making it easier for small businesses to manage all their marketing efforts in one place.

Conclusion

Choosing the right digital marketing platform for your small business can be challenging. However, investing in one or more of the platforms mentioned could make a significant difference in generating leads and sales. Google Ads and Facebook Ads are powerful advertising platforms, while HubSpot simplifies marketing automation for small businesses. Mailchimp is a top email marketing platform, and Hootsuite streamlines social media management. By using these platforms, small businesses can level the playing field and compete with larger companies in the digital market.

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