Unpacking the Sources of Popular Culture: Understanding the Influences Behind Our Everyday Entertainment
Popular culture is an inescapable part of our lives. From television shows to music to social media, we are constantly bombarded with various forms of entertainment. But where do these forms of popular culture originate from? What influences shape them? In this article, we will explore the sources of popular culture and the various factors that contribute to their creation.
The Role of Consumerism
Consumerism is a dominant force in shaping popular culture. It refers to the philosophy that encourages people to consume goods and services at a higher rate. From a corporate standpoint, consumerism is an essential tool for businesses to sell their products. As a result, they use different mediums such as advertisements and sponsorships to promote their products and services by incorporating pop culture references. In turn, these ads contribute to shaping the culture and influencing the perception of the masses regarding the use of these products.
The Influence of Technology
In recent times, technology has drastically changed how people consume popular culture. Social media platforms such as TikTok and Instagram provide creators with a space to showcase their talents. They can upload videos and photos, showing off what they are up to and what they love. This helps them build a fan base and leaves an impression on viewers, leading to the creation of trends and further promoting them.
Not to mention, technology has changed how entertainment is consumed. Before digital streaming, people had to wait for their favorite shows to air on television, cable, or at the theater. Currently, platforms like Netflix and Amazon Prime provide access to shows and movies, creating easier access and providing their viewers with a personalized experience.
The Role of Politics
Politics plays a significant role in shaping popular culture. A popular TV series can reflect current events, persuade people’s ideas about what is happening, and how they must respond to it. Additionally, celebrities and public figures use their platform to communicate their social or political views on media. They endorse certain political candidates and influence people’s perspectives towards a particular shared belief.
Conclusion
Popular culture is not just entertainment, but a product of various sources. It may seem random, but identifying its origins helps us understand how these sources come together to shape the culture around us. Politics, technology, and consumerism are a few of the contributors to popular culture that have been discussed in this article. Understanding how the sources of popular culture come to be is essential in appreciating the content that surrounds us every day.
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