The beverage industry is ever-evolving, with new trends emerging every year. 2020 was a year of unpredictability, and the world saw significant shifts in consumer behavior, which, in turn, brought about a change in the beverage industry. As we enter 2021, there are several trends to watch out for in the beverage industry. In this article, we will discuss some of the hottest beverage industry trends for 2021.
Health and Wellness
The pandemic has brought about a renewed focus on health and wellness. There has been a marked shift in consumer behavior towards healthier lifestyle choices, and beverages have not been left behind. In 2021, we can expect to see an increased demand for beverages that are low in sugar, high in protein, and fortified with vitamins and minerals. These drinks will appeal to consumers who are looking for functional beverages that provide a boost to their immune system and overall health.
Sustainability
Sustainability has been a hot topic for a few years now, and it’s not going anywhere. In 2021, sustainable packaging and eco-friendly production methods will remain an essential consideration for beverage manufacturers. Consumers are increasingly becoming environmentally conscious, and they want to ensure that the products they purchase align with their values. Companies that embrace sustainable practices will have an advantage and gain consumer loyalty.
CBD-Infused Beverages
Cannabidiol (CBD) is one of the hottest ingredients in the food and beverage industry in recent years. CBD is known for its calming and soothing effects and has become a go-to ingredient for people seeking relief from stress and anxiety. CBD-infused beverages are gaining popularity and are expected to continue to do so in 2021. They offer a holistic experience, and it’s no wonder that many beverage companies are taking notice.
Rise of Non-Alcoholic Beverages
The popularity of non-alcoholic beverages is on the rise, with people seeking indulgent, yet healthier alternatives to alcohol. Low ABV (alcohol by volume) drinks, mocktails, and spirits are gaining popularity as people seek more sophisticated alternatives to traditional sodas and juices. The trend towards mindful drinking is likely to continue in 2021.
Convenience
The pandemic has changed the way we live and work, and people are spending more time at home. This has resulted in an increased demand for convenience in the food and beverage industry. Beverages that are easy to make, grab-on-the-go, or order online will continue to grow in popularity in 2021. Packaging innovations, like resealable pouches and sustainable packaging, will drive convenience-driven purchasing decisions.
Conclusion
The beverage industry is continuously evolving, and 2021 is no exception. Consumers are increasingly health-conscious, environmentally aware, and seeking convenient options. The trends mentioned in this article, namely health and wellness, sustainability, CBD-infused beverages, the rise of non-alcoholic beverages, and convenience will drive innovation and shape the beverage market in 2021. Beverage manufacturers who embrace these trends will succeed in capturing the hearts and minds of consumers and stay ahead of the competition.
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