Discover the 5 Most Popular Business Intelligence Tools in 2021
As a business owner, you know that data is vital for making informed decisions. But data is only useful if it’s presented in a meaningful way. That’s where business intelligence (BI) tools come in. With BI tools, you can analyze data, visualize it, and gain actionable insights.
In this article, we’ll explore the five most popular business intelligence tools in 2021. We’ll look at their features, benefits, and use cases to help you choose the right tool for your business.
1. Tableau
Tableau is a powerful BI tool that allows users to create interactive dashboards, visualizations, and reports. It’s easy to use and requires no coding skills. Tableau supports a wide range of data sources, including spreadsheets, databases, and cloud services.
One of the key benefits of Tableau is its ability to handle large datasets. It can process millions of rows of data in seconds. Tableau also has a robust community where users can share visualizations and best practices.
Tableau is suitable for businesses of all sizes and industries. It’s especially useful for sales and marketing teams who need to track performance metrics.
2. Power BI
Power BI is a cloud-based BI tool from Microsoft. It’s designed to work with other Microsoft products, such as Excel, SharePoint, and Teams. Power BI is known for its user-friendly interface and easy-to-use drag-and-drop features.
One of the standout features of Power BI is its natural language processing. Users can ask questions in plain English, and Power BI will create visualizations to answer those questions. Power BI also has excellent integration with other Microsoft offerings, making it a great choice for businesses already using Microsoft services.
Power BI is suitable for businesses of all sizes and industries. Its ease of use makes it ideal for non-technical users who need to create visualizations quickly.
3. QlikView
QlikView is a BI tool that emphasizes speed and flexibility. It’s known for its quick response times and ability to handle complex data. QlikView allows users to create custom dashboards and reports, and it supports a wide range of data sources.
One of the standout features of QlikView is its associative engine. This engine allows users to explore data in any direction, making it easy to uncover hidden insights. QlikView also has sophisticated data governance and security features.
QlikView is suitable for large enterprises with complex data models. It’s ideal for data analysts and IT teams who need a tool that can handle massive data volumes.
4. Domo
Domo is a cloud-based BI tool that offers an end-to-end solution for data management, visualization, and collaboration. It’s known for its ease of use and intuitive interface. Domo supports a wide range of data sources and integrates with other business applications.
One of the standout features of Domo is its mobile app. Users can access real-time data on their smartphones and tablets, making it easy to stay informed on the go. Domo also offers robust collaboration features, allowing teams to share insights and work together.
Domo is suitable for businesses of all sizes and industries. Its ease of use and comprehensive features make it a great choice for businesses that need an all-in-one BI solution.
5. Looker
Looker is a cloud-based BI tool that focuses on collaboration and data governance. It’s known for its powerful visualization capabilities and user-friendly interface. Looker supports a wide range of data sources and offers integrations with other business applications.
One of the standout features of Looker is its LookML language. LookML allows users to define data models and metrics once, making it easy to reuse those definitions across different reports and dashboards. Looker also offers excellent collaboration features, allowing teams to share insights and work together.
Looker is suitable for businesses of all sizes and industries. Its focus on collaboration and data governance makes it a great choice for businesses that need to share insights across multiple teams.
Conclusion
In summary, these are the five most popular business intelligence tools in 2021:
– Tableau
– Power BI
– QlikView
– Domo
– Looker
Each tool has its own strengths and weaknesses, and the right tool for your business will depend on your specific needs. Consider factors such as data volume, technical expertise, and pricing when choosing a BI tool. With the right tool in hand, you’ll be able to turn your data into actionable insights and make better-informed decisions.
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