Experience the World of 19 Crimes and Snoop Dogg in Augmented Reality
Augmented Reality (AR) is changing the way brands engage with their customers, and the 19 Crimes brand is no exception. With the release of the new 19 Crimes Snoop Cali Red, the brand has taken things a step further by partnering with Snoop Dogg to offer an immersive AR experience, giving customers a unique insight into the world of 19 Crimes and Snoop Dogg.
Introduction
For those unfamiliar with the 19 Crimes brand, it is a wine brand that derives its name from the nineteen crimes that could result in deportation to Australia in the 18th century. Through their wine labels and marketing campaigns, 19 Crimes tells the stories of these criminals and their journey to become settlers in Australia.
Snoop Dogg, on the other hand, is a hip hop legend, known for his music, movies, and entrepreneurial ventures. With his love for wine, Snoop was the perfect partner for 19 Crimes in promoting the new Snoop Cali Red wine.
The partnership took things up a notch by incorporating AR technology, thus providing a fascinating experience for customers who want to learn more about the brand and the wine.
The Technology Behind the Experience
AR technology has been around for a while, but it is now beginning to gain traction in advertising and marketing. With the use of a smartphone camera and an AR app, customers can experience a product or brand in an interactive and engaging way.
For the 19 Crimes and Snoop Dogg partnership, customers use the Living Wine Labels app to activate the AR experience. By scanning the label on the Snoop Cali Red wine bottle, customers can bring to life a virtual version of Snoop Dogg, who shares his story and provides an insight into the brand.
What Can Customers Expect from the Experience?
Once the AR experience is activated, customers are introduced to Snoop Dogg, who greets them with his signature West Coast style. He then leads them on a virtual tour of the 19 Crimes world, where they learn about the history of the brand and the wine.
Customers are treated to a unique insight into the winemaking process, with Snoop explaining the different grape varieties used in making the Snoop Cali Red. The tour takes customers to different locations within the 19 Crimes world, where they meet various characters and learn more about the criminal histories behind the brand.
Why This Partnership Matters
The 19 Crimes and Snoop Dogg partnership is a great example of how brands are incorporating AR technology into their engagement strategies. By providing an interactive and immersive experience, they are not only creating a memorable experience for customers but also increasing brand awareness and loyalty.
The use of AR technology in advertising and marketing is still in its early stages, but as more brands adopt it, we can expect to see an increase in customer engagement and satisfaction. Customers are no longer just passive recipients of messages; they want to be engaged and entertained.
Conclusion
The 19 Crimes and Snoop Dogg partnership is a fascinating example of how brands can incorporate AR technology into their engagement strategies. By providing an interactive and immersive experience, customers can learn about the brand and the wine in a fun and engaging way.
As AR technology becomes more commonplace, we can expect to see more brands adopting it as part of their customer engagement strategies. The result will be a more engaged and satisfied customer base, which can only be good for brand loyalty and sales.
(Note: Do you have knowledge or insights to share? Unlock new opportunities and expand your reach by joining our authors team. Click Registration to join us and share your expertise with our readers.)
Speech tips:
Please note that any statements involving politics will not be approved.