Exploring Business Strategy Examples at the Operational Level: A Guide for Success

Exploring Business Strategy Examples at the Operational Level: A Guide for Success

For any business to succeed, strategizing on the operational level is critical. Operational strategies are plans and tactics that businesses use to improve their day-to-day operations and reach their long-term goals. In this blog post, we’ll take a closer look at what operational-level strategies entail, and how different businesses have successfully implemented them.

Defining Operational-Level Strategies

Operational-level strategies define how a business can achieve its goals in the most effective way possible, usually by addressing daily operations, resources allocation, and workforce management. In other words, operational strategies provide a roadmap for businesses to optimize operations and improve performance.

Examples of Successful Operational Strategies

There are several examples of businesses that have implemented successful operational-level strategies. Here are a few:

1. McDonald’s:

Since the 1950s, McDonald’s has been using an operational-level strategy called the “Speedee Service System.” This system entailed dividing tasks among different workers, including taking orders, preparing food, and cleaning, to ensure faster service and reduce costs. This strategy allowed McDonald’s to become the largest fast-food chain in the world, with over 37,000 locations globally.

2. Delta Airlines:

Delta Airlines’ operational strategy is centered around efficiency and customer satisfaction. Through initiatives like “Powering Flight” and “Reducing Turnover Times,” Delta has managed to reduce flight delays and improve its on-time performance. Additionally, Delta invested in digital technologies to better serve customers, such as mobile check-ins and self-service kiosks.

3. Amazon:

Amazon’s operational-level strategy is primarily focused on supply chain and logistics management. The company has invested billions of dollars in initiatives like its Prime delivery service, which provides delivery within two days or less, and its “Fulfillment by Amazon” program, which enables third-party sellers to use Amazon’s logistics network to fulfill orders. These strategies helped Amazon become one of the largest online retailers in the world.

Conclusion

Operational-level strategy can make or break a business’ success, and these examples have shown how large corporations have used various strategies to improve performance. By identifying areas where operations can be optimized and implementing strategies to address them, businesses can gain a competitive advantage and achieve long-term growth.

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