Exploring the Limitless Possibilities of Lowes Augmented Reality
Augmented reality (AR) is a rapidly emerging technology that has some amazing applications across industries. One such industry that has implemented AR to the fullest is the retail sector, and one of the companies that have been at the forefront of this movement is Lowes.
Lowes is an American retail company that specializes in home improvement products and with 1,700 stores across North America, they have always been committed to providing innovative solutions to their consumers. They have been using AR since 2017, and since then, the company has been implementing new and exciting features to enhance customer experience both online and in-store.
Let’s delve deeper into how Lowes has been utilizing AR to transform the future of retail:
1. Visualizing Home Décor and Furnishing
One of the significant challenges of buying home furnishings is visualizing how they would look in your space. Lowes has tackled this problem head-on by deploying AR technology, which allows customers to visualize their choices virtually in their homes. The AR feature allows customers to bring up a digital planner, which shows them how their selected pieces, like couches or tables, would fit within their space. This ability to see the final arrangement helps customers to finalize their purchases faster and confidently.
2. Building an AR-Enabled Tool Kit
Lowes has created an AR-enabled tool kit, which has a build-in smart tape measure. This kit can measure objects, save measurements, and even calculate required materials for any DIY projects customers wish to undertake. The customers can see an augmented view of the room and superimposea picture of the product being used, which makes it easier to conceptualize the project. It decreases guesswork, which improves accuracy and saves time.
3. Bringing Product Information to Life
Lowes has implemented an AR feature called Reality Tag, which allows customers to aim their phone camera at a picture, and it would come to life by presenting relevant product information in video or audio format. This feature enables customers to access product information instantly and contextualizing it better, making purchase decisions much more comfortable.
4. Overcoming Language Barriers
The retailer understands that language barriers could be a significant challenge for customers shopping in stores, and that is why Lowes introduced the AR-powered Holoroom How-To, an instructional tool that teaches customers in their language with the help of AR technology. The instructions feature animated 3D models and are available in several languages, making it easier for customers to undertake tasks confidently.
Conclusion
In conclusion, Lowes is pushing the boundaries of retail with its innovative use of AR. The technologies they have deployed have solved critical customer challenges and have opened up a new world of possibilities for retailers. By using AR and innovative technologies, Lowes has made shopping easier, more engaging, and more experiential. It’s only a matter of time before other retailers follow suit and fully embrace AR technology. Lowes is leading a movement that has fantastic potential for the future of retail, and we, customers, are all for it.
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