The 70-20-10 rule is a popular guideline for creating content strategy that has been used by many brands. The rule states that 70% of your content should be informative, 20% should be engaging, and 10% should be promotional. This rule can also be applied to social media. Social media is a great tool for building your brand, connecting with customers, and generating leads. Here’s how to implement the 70-20-10 rule for social media success:
70% of Your Social Media Content Should Be Informative
The first step in implementing the 70-20-10 rule is to focus on providing informative content. This means creating content that educates your audience about your industry, products, or services. You can share articles, blog posts, infographics, and videos that provide valuable information to your followers. This will help to establish you as an expert in your field and build trust with your audience.
20% of Your Social Media Content Should Be Engaging
The next step is to focus on engaging content. This means creating content that entertains, inspires, or informs your audience in a more casual, lighthearted way. Engaging with your audience can include asking questions, posting polls, or sharing fun memes or gifs. This helps to keep your audience interested and engaged with your brand.
10% of Your Social Media Content Should Be Promotional
Finally, the last 10% of your social media content should be promotional. This means creating content that promotes your products, services, or brand. This should not be the main focus of your social media strategy, but rather a way to promote special offers, discounts, or new products. This will help to drive sales and generate leads.
Examples of the 70-20-10 Rule in Action
To help you better understand how the 70-20-10 rule works, here are some examples of brands that have successfully implemented the strategy:
1. General Electric
General Electric uses social media to promote its products and services, but the majority of its content is focused on educating its audience about science and technology. The company shares a variety of informative content on social media, including articles, videos, and infographics.
2. Nike
Nike is known for its engaging social media content that inspires and motivates its audience. The company shares content that showcases athletes and their stories, along with inspirational quotes and videos that promote healthy lifestyles.
3. Airbnb
Airbnb uses social media to promote its brand and new listings, but the company also shares a variety of informative and engaging content. This includes travel tips, local guides, and photos of unique Airbnb listings.
Conclusion
Implementing the 70-20-10 rule for social media success is a great way to build your brand, connect with customers, and generate leads. By focusing on creating informative, engaging, and promotional content for your social media channels, you can establish yourself as an expert in your field, keep your audience interested and engaged, and drive sales and leads. So, start implementing the 70-20-10 rule today and watch your social media presence grow!
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