How to Implement the 70-20-10 Rule in Your Social Media Strategy

Introduction

In today’s world, social media has become a crucial component of every business’s marketing strategy. With the right approach, social media can be incredibly effective in generating leads, building brand awareness, and driving sales. One of the most popular social media strategies is the 70-20-10 rule. In this article, we’ll discuss what the rule entails and how to implement it in your social media strategy.

What is the 70-20-10 Rule?

The 70-20-10 rule is a social media strategy that dictates how businesses should divide their content on their social media channels. As per the rule, businesses should create and post content that fell under the following categories:

• 70% of the content should be educational, informative, and relevant to the audience. This content should answer the questions and concerns of your target audience and help them understand topics better.
• 20% of the content should be shared from industry leaders or other businesses in your niche. This type of content helps businesses establish themselves as thought leaders and industry experts.
• The remaining 10% of the content should be promotional. This category of content is direct promotional content that showcases the products or services offered by the business.

How to Implement the 70-20-10 Rule in Your Social Media Strategy

Now that you know what the 70-20-10 rule is, let’s look at the steps you need to follow to implement this strategy in your social media marketing.

Step 1: Identify Your Audience

The first step in implementing the 70-20-10 rule is identifying your target audience. Without understanding your audience, you can’t create and distribute content that will resonate with them. Analyze your social media followers and identify their demographics, interests, and pain points. This information will help you develop content that your followers will find useful and engaging.

Step 2: Plan Your Content Strategy

The next step in implementing the 70-20-10 rule is developing a content strategy. Divide your posts into different categories based on the rule guidelines. When creating educational content, remember to address topics specific to your business. This category will also include how-to guides, infographics, and quizzes. For industry-related content, share blog posts, news articles, or surveys from industry leaders or competitors.

Step 3: Analyze and Monitor Your Progress

Like any other strategy, it’s essential to analyze and monitor your progress to ensure the 70-20-10 rule is working as it should. Identify the key performance indicators (KPIs) that apply to your social media strategy, such as engagement rates, click-through rates, or lead generation. Analyze the metrics and tweak your strategy to optimize performance.

Benefits of Implementing the 70-20-10 Rule

While implementing the 70-20-10 rule isn’t a guarantee of success, there are significant benefits that come with it. Below are some of the benefits.

• Increased Engagement Rates: By sharing relevant content, your audience is more likely to engage with your brand, leading to higher engagement and conversion rates.
• Establishment as Industry Experts: By sharing content from industry leaders or competitors, you position your brand as a thought leader in the industry.
• Enhanced Brand Awareness: By sharing a variety of content, your brand reaches a broader audience, increasing brand awareness.

Conclusion

The 70-20-10 rule is an effective social media strategy that can help businesses engage with their audiences, establish themselves as an industry expert, and increase brand awareness. By following the steps outlined in this article, businesses can ensure they are maximizing the full potential of social media. Remember, executing this strategy takes time and patience, but with persistence, the 70-20-10 rule guarantees increased engagement rates, more leads, and higher conversion rates.

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