Inside Story of Game Informer’s Acquisition by GameStop
Game Informer is a well-known video game magazine that provides fans with extensive coverage of the gaming industry. However, not many people know about its acquisition by GameStop in 2000. This acquisition had a significant impact not only on the future direction of Game Informer but also on the gaming industry as a whole.
The Acquisition of Game Informer
Game Informer was founded by FuncoLand in 1991 and became the official magazine of GameStop in 2000. The acquisition of Game Informer by GameStop was part of the company’s strategy to expand its retail gaming business. Game Informer had already established itself as a reputable magazine in the gaming industry, with a readership that included both casual and hardcore gamers. GameStop recognized the value of this brand and saw an opportunity to combine its retail business with Game Informer’s media platform.
The Impact of the Acquisition
The acquisition had a significant impact on Game Informer and the wider gaming industry. GameStop’s ownership of Game Informer allowed the magazine to expand its coverage of the industry, including more gaming news and reviews. Game Informer also started producing videos, podcasts, and live streams, further expanding its reach.
In addition to Game Informer’s expansion, the acquisition also enabled GameStop to leverage Game Informer’s reach to promote its products. GameStop’s marketing strategy relied heavily on Game Informer’s circulation – at its peak Game Informer had a circulation of over 7 million. GameStop used this platform to promote its games and hardware, leading to increased sales for the company.
The Future of Game Informer
Since the acquisition, Game Informer has grown from strength-to-strength. The magazine continues to be a go-to source for gaming news, reviews, and in-depth analysis. Game Informer has also been recognized for its journalistic integrity, winning awards for its reporting in the gaming industry.
In recent years, GameStop’s financial performance has led to questions about its future and the implications for Game Informer. While there is no immediate indication that GameStop will divest its ownership of Game Informer, the possibility of a sale or spin-off is always a possibility. If this were to happen, it could have significant implications for the magazine and the wider gaming industry.
Key Takeaways
The acquisition of Game Informer by GameStop in 2000 had significant implications for the gaming industry. Game Informer’s expansion of coverage and GameStop’s use of the magazine for marketing created a symbiotic relationship that benefited both companies. The acquisition also allowed Game Informer to expand its reach and produce more content, establishing itself as a leading source of gaming news and reviews.
As the gaming industry continues to evolve, the ownership of Game Informer remains an important issue to watch. Whatever the future holds, Game Informer’s impact on the gaming industry cannot be denied.
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