9Dragon Entertainment is a Southeast Asian gaming company that has managed to become a distinguished name in the industry despite its relatively short existence. Known for its popular massively multiplayer online role-playing game (MMORPG), Nine Dragons, the company has been praised for its exceptional graphics and intriguing gameplay.
The genesis of 9Dragon Entertainment can be traced back to 2004 when the company was founded by Hong Kong businessman, David Lau. Fueled by his passion for gaming, Lau decided to venture into the industry by starting a gaming company. The company’s primary objective was to develop a game that could rival the popular MMORPGs that dominated the market at the time.
After months of hard work, Nine Dragons was released in 2007, quickly gaining a massive following. The game’s storyline was set in ancient China during the Ming Dynasty, and players could choose from one of six clans to start their adventures.
The game’s triumph was not without challenges. 9Dragon Entertainment had to overcome several stumbling blocks before achieving the success it enjoys now. The most significant hurdle the company had to face was the issue of localizing the game. Nine Dragons was initially developed in Korean, and the company had to create an English version for the international market.
Investing in localization is one of the secrets to the company’s success. The game has been translated into several languages, including French, German, Spanish, and Turkish, to cater to gamers worldwide.
In addition to providing a quality game, 9Dragon Entertainment also invested in marketing. The company established strong relationships with gaming enthusiasts in the Asian community and invested in advertising to attract people worldwide. The company’s marketing strategies have been successful in generating brand awareness and helping 9Dragon gain competitive advantage.
The company’s success also lies in its ability to provide exceptional customer support. One of the common complaints among gamers is the lack of a comprehensive customer support system. However, 9Dragon Entertainment’s customer support team is always ready to respond to queries and provide gamers with solutions to their problems promptly.
Moreover, the company continues to innovate and improve its offerings. Nine Dragons has undergone several significant updates and upgrades since its release. The game’s developers regularly add new content and features, ensuring that gamers always have something exciting to look forward to.
In conclusion, 9Dragon Entertainment’s success story is a testament to the fact that investing in quality, localization, marketing, customer support, and innovation can lead to lasting success in the gaming industry. With these key pillars, the company has built a brand that resonates with gamers worldwide. Nine Dragons remains one of the most popular MMORPGs today and is a reflection of the company’s success.
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