The Fascinating Statistics about Social Media for 2021: Usage, Demographics, and Revenue
Social media has come a long way over the years and has become an integral part of our daily lives. With the advent of newer technologies, social media has only become more pervasive, and its usage has skyrocketed in recent years.
In this article, we will explore some fascinating statistics about social media for the year 2021, including usage patterns, demographics, and revenue. So, let’s dive right in.
Social Media Usage in 2021
Social media usage has shown an impressive upsurge in recent years, with approximately 4.2 billion people worldwide actively using social media platforms. The COVID-19 pandemic has further accelerated the usage of social media, with people worldwide finding social media platforms as a way to connect with others during lockdowns and social distancing.
According to recent studies, on average, people spend over 2 hours per day on social media. Facebook and YouTube remain the most used social media platforms, followed by WhatsApp, Instagram, and TikTok.
Social Media Demographics in 2021
Social media is evolving, and its user base is becoming more diverse day by day. Recent studies have shown that women are more active on social media than men, with about 75% of women users compared to 63% of men users. Additionally, millennials comprise the largest social media user group, with over 90% of people aged between 18-34 using social media.
The social media demographics vary from platform to platform as well. Instagram, for instance, is widely used by younger people, with nearly 90% of Instagram users under the age of 35. On the other hand, Facebook has a more diverse user base, with nearly 70% of its users aged 18 and above.
Social Media Revenue in 2021
Social media has become a massive industry, with several companies generating billions of dollars in revenue every year. Advertising remains the primary source of revenue for most social media companies, including Facebook, Twitter, LinkedIn, and others. In 2020, Facebook generated over 84% of its total revenue through advertising.
According to industry experts, the global social media advertising revenue is expected to reach a whopping $114 billion by 2022, with the US alone comprising approximately 30% of the total revenue.
Conclusion
Social media has rapidly grown over the years, with billions of users worldwide actively using it every day. The COVID-19 pandemic has further amplified social media usage, making it a platform for people to communicate and connect with each other.
With the ever-changing demographics and evolving social media trends, businesses must keep themselves updated with the latest social media statistics to stay ahead of the competition. In conclusion, social media is here to stay and is only going to grow, and it will be exciting to see how companies leverage its potential in the coming years.
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