The Rise of Black Fashion in the 70s: How It Influenced the Culture and Society

The 1970s was a pivotal decade for Black fashion. The rise of the Black Power Movement, the Civil Rights Movement, and the Women’s Movement changed the cultural landscape, and fashion reflected these important shifts. The Black community began to embrace their unique identity and began to celebrate Black beauty and culture in their clothing choices.

The fashion of the 70s was defined by bold prints, bright colors, and loud patterns. It was a time when fashion was more than just clothes; it was a statement about who you were and what you believed in. For the Black community, fashion became a tool to express political and social views, celebrate Black heritage and culture, and to take control of their own representation in the media.

One of the most significant examples of Black culture influence on fashion in the 70s was the emergence of the Afro. The natural hair movement took hold, and Black people began to embrace their natural curls and kinks instead of straightening their hair to fit Eurocentric beauty standards. The Afro not only made a political statement but also became a symbol of Black pride and identity.

The Black community was also responsible for the rise of African-inspired clothing. African prints, patterns, and fabrics became more popular in the mainstream fashion industry in the 70s, thanks to designers like Stephen Burrows, Alvin Ailey, and Yves Saint Laurent, who incorporated African elements into their collections. This trend not only celebrated African culture, but it also helped to educate people about the different cultures and traditions on the continent.

Another significant aspect of Black fashion in the 70s was the importance of thrift shopping and repurposing clothing. Due to limited access to affordable clothing, Black people embraced making their own clothes and shopping at thrift stores. This fashion philosophy not only saved money but also allowed them to express their unique style and creativity.

In conclusion, the fashion of the 70s was a reflection of the social and political changes happening during the time. The rise of Black fashion in the 70s was a critical part of the cultural landscape, allowing the Black community to express themselves, their pride, and celebrate their culture. Today we continue to see the influence of Black fashion on the industry, as many of the styles born in the 70s are still celebrated and worn today.

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