The Top 10 Beauty Brands Taking the USA by Storm
Beauty has always been an important topic for both men and women, and the impact of the beauty industry in the world has grown rapidly in recent years. The US market, in particular, has seen a rise in beauty brands that deliver exceptional products across skincare, makeup, hair care and more. These brands have gained immense popularity and have established trust within the American consumer market.
Here are the Top 10 Beauty Brands that are taking the USA by storm, according to recent sales and customer reviews.
1. Glossier
Glossier is the embodiment of clean beauty. This brand has been delivering beauty products that work in perfect harmony with the skin without any harmful chemicals. Their minimalist and sleek packaging, combined with high-performing products, has created a cult-like following. Every product, from their Boy Brow to their Milky Jelly Cleanser, is designed with the aim of enhancing natural beauty without masking it.
2. Fenty Beauty
Rihanna’s creation, Fenty Beauty, has changed the game by introducing an all-inclusive range of shades for every skin color. This brand has been breaking barriers and empowering women of all shades to embrace their uniqueness. Their Pro Filt’r Soft Matte Longwear Foundation has become a fan favourite.
3. Tatcha
Tatcha is not just another skincare brand, but the result of the founder’s personal skincare journey. Their products are formulated with ancient Japanese beauty secrets, which are known for their gentle and effective results. Their products, including the Dewy Skin Cream and The Silk Canvas Primer, leave the skin feeling nourished and rejuvenated.
4. Drunk Elephant
Drunk Elephant has been taking the skincare industry by storm with their unique packaging and impressive formulations. The brand is solely focused on delivering premium quality, natural-based products that work without any harsh chemicals. Their T.L.C. Sukari Babyfacial has become a cult favourite for its ability to transform dull and tired-looking skin.
5. Kylie Cosmetics
Kylie Jenner launched her makeup line, Kylie Cosmetics, with the aim of creating a fun, playful yet high-quality range of products. The brand’s matte liquid lipsticks and eyeshadow palettes have received global recognition and have become the go-to for many makeup enthusiasts.
6. Sunday Riley
Sunday Riley has been offering innovative formulas that provide noticeable results in a short amount of time. The brand’s Good Genes All-In-One Lactic Acid Treatment has become an all-time favourite among skincare enthusiasts for its transformative impact.
7. Ouai
Haircare has always been an important part of the beauty industry, and Ouai has been making waves in the market. The brand’s focus on simple yet effective hair care solutions has garnered them a loyal following. Their Wave Spray, which creates effortless beachy waves, has been a fan favourite.
8. Pat McGrath Labs
Pat McGrath, the renowned makeup artist, launched her makeup line Pat McGrath Labs with the aim of creating bold and colourful products. Her eyeshadow palettes, lipsticks and highlighters are famous for their high-quality pigments and lasting power.
9. The Ordinary
The Ordinary is a brand that offers affordable skincare solutions with a no-frills approach. Their minimalist packaging and ingredient-based products have captured the attention of the beauty industry. The brand’s AHA 30% + BHA 2% Peeling Solution is a powerful exfoliant that brightens the skin and leaves it feeling refreshed.
10. Herbivore Botanicals
Herbivore Botanicals has been promoting a natural-based approach to skincare with its sustainable and eco-friendly packaging. Their Blue Tansy Resurfacing Clarity Mask and Phoenix Facial Oil are among the most popular products.
In conclusion, these Top 10 Beauty Brands are taking the USA by storm with their innovative formulations, inclusive approach and commitment to delivering high-quality products. Each brand has its unique strengths and has managed to create a brand proposition that resonates with its audience. By catering to individual needs and delivering high-quality products, these brands have managed to create a loyal following and stay ahead of the competition.
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