The Top 10 Digital Marketing Statistics Every Business Owner Should Know
Are you a business owner looking to improve your digital marketing strategy? If so, it’s important to keep up-to-date with the latest digital marketing statistics. These statistics can provide valuable insights into consumer behavior, advertising trends, and industry performance.
Here are the top 10 digital marketing statistics that every business owner should know:
1. Mobile Devices Account for Over Half of Internet Traffic
As more people access the internet through mobile devices, it’s essential to ensure your website is mobile-friendly. In fact, mobile devices account for over 50% of all internet traffic.
2. Social Media Influencers are a Valuable Marketing Tool
Social media influencers have become a powerful force in digital marketing. According to a study by Influencer.co, businesses generate $6.50 for every $1 invested in influencer marketing.
3. Video is the Most Consumed Type of Content on the Internet
Video content has become increasingly popular in recent years, with YouTube now having over 2 billion active users. In fact, by 2022, online videos will account for 82% of all internet traffic.
4. Email Marketing is Still an Effective Tool
Despite the rise of social media, email marketing remains an effective way to reach customers. In fact, email marketing has an average return on investment (ROI) of $42 for every $1 spent.
5. Personalization is Key
Customers today expect a personalized experience. In fact, a study by Epsilon found that personalized emails have an open rate 29% higher than non-personalized emails.
6. Voice Searches Are Increasing in Popularity
With the rise of virtual assistants such as Siri and Alexa, voice search has become an increasingly popular way to search the internet. In fact, it’s estimated that by 2022, voice searches will account for 55% of all search engine queries.
7. Native Advertising is on the Rise
Native advertising, or ads that blend in with their surroundings, has become an increasingly popular form of advertising. In fact, eMarketer predicts that native advertising spending will reach $52.75 billion by 2020.
8. Social Media Advertising is Growing Rapidly
Social media advertising has become an essential part of many businesses’ digital marketing strategies. In fact, social media ad spending is expected to reach $102 billion by 2020.
9. Video Advertising is Taking Over
Video advertising has become increasingly popular, with YouTube being the second most popular search engine after Google. In fact, by 2021, digital video advertising is expected to reach $22.18 billion in spending.
10. User-Generated Content is Valuable
User-generated content, or content created by consumers, has become a valuable tool for businesses. In fact, a study by Adweek found that user-generated content has a higher click-through rate (CTR) than brand-generated content.
In conclusion, digital marketing statistics provide valuable insights into consumer behavior, advertising trends, and industry performance. By keeping up-to-date with the latest statistics, businesses can improve their digital marketing strategies and stay ahead of the competition. Remember to incorporate these statistics into your marketing plans for successful results.
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