The rise of cross-border e-commerce has taken the world by storm. With online sales expected to reach $4.8 trillion by 2021, the cross-border e-commerce industry has tremendous potential for growth. However, with the increase in fraudulent activities, it has become vital for consumers to ensure the legitimacy of online retailers. In this article, we will discuss the ultimate guide to confirming cross-border e-commerce legitimacy.
1. Check Company Details
The first step is to check the company details of the retailer. Start by looking for a physical address, phone number, and email address. You can also use Google Maps to view the storefront or office location. If the company does not supply any of these details, this in itself is a red flag.
2. Look for Security Protocols
The next step is to look for security protocols on the website. The easiest way to do this is to check the website URL for “https” instead of “http”. The ‘s’ indicates that the site is secured with an SSL (Secure Sockets Layer) certificate. Additionally, look for padlock icons in the address bar of your web browser. These icons signify that the website is using encryption technology to protect your data.
3. Read Reviews
Reading reviews on the retailer’s website or third-party platforms like Yelp, Google, or Trustpilot is another crucial step to confirm legitimacy. These reviews can provide insight into the customer service, product quality, and overall experience of other customers. Be cautious of sites with a high number of positive reviews without any negative ones, as it could be a sign of fake reviews.
4. Research the Company History
Researching the company history can help you determine its legitimacy. Check how long the retailer has been in business and if it has a good reputation. You can use sites like Better Business Bureau to find out about any complaints or issues with the company.
5. Look for Contact Information
Ensure that the company provides adequate contact information. This includes an email address and phone number, which should be readily available on the website. Test the phone number to ensure that it is active and leads to the company. Email the company and gauge how long it takes for them to respond.
Conclusion:
In conclusion, by following these steps, you can ensure that your cross-border e-commerce purchase is from a legitimate retailer. Checking company details, looking for security protocols, reading reviews, researching the company’s history, and looking for contact information are essential steps to confirm legitimacy. Always take the time to research and analyze each step in detail so that you can make an informed purchase. Cross-border e-commerce holds considerable promise for merchants and consumers alike. Still, it’s essential to do your due diligence to avoid any scams or fraudulent activities and have a safe and enjoyable shopping experience.
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