Top 5 Beauty YouTubers of 2010: Who were the Pioneers?
In the world of beauty, YouTube has become a major player in recent years. With millions of subscribers, beauty YouTubers have the power to influence trends, product sales, and even the natural beauty of their followers. But who were the pioneers of this movement? Here, we take a look at the top 5 beauty YouTubers of 2010.
1. Michelle Phan
There’s no discussion about the pioneers of the beauty YouTube world without mentioning Michelle Phan. She started creating videos on the platform in 2007, making her one of the oldest beauty influencers on the web. Her channel, which now boasts over 8 million subscribers, was centered around makeup tutorials and skincare advice. Michelle’s popularity skyrocketed due to her relatable personality and her ability to explain complex beauty concepts in simple ways.
2. Bethany Mota
Bethany Mota is another beauty YouTuber who can be considered one of the pioneers of the movement. She began creating videos in 2009, initially using the platform as a way to document her outfit choices and shopping hauls. As she gained more visibility, Bethany began to transition into a lifestyle and beauty influencer. In 2015, she was named one of the 30 most influential people on the internet by Time magazine.
3. Kandee Johnson
Kandee Johnson is a beauty YouTuber who has been on the platform since 2009. She started creating videos as a way to escape her everyday life, but quickly gained a following thanks to her quirky personality and engaging makeup tutorials. Kandee’s channel now has over 4 million subscribers, and she has become known for her ability to recreate celebrity makeup looks with ease.
4. Dulce Candy
Dulce Candy, also known as Dulce Tejeda, began creating videos on YouTube in 2008. Her channel initially focused on makeup tutorials, but has since expanded to include fashion tips and lifestyle advice. Dulce has become known for her authentic personality and her ability to connect with her audience, and has even written a book about her experiences as a beauty influencer.
5. Blair Fowler
Blair Fowler, also known as JuicyStar07, began creating videos in 2008. As a teenager, she focused mostly on makeup tutorials and product reviews, but quickly gained a following due to her honest and relatable personality. Blair has since expanded her content to include lifestyle videos, and has collaborated with major brands like Macy’s and Lancôme.
Conclusion
These five beauty YouTubers were among the first to pave the way for the now-popular trend of beauty influencers on the platform. They have gained millions of followers due to their authenticity, relatability, and ability to create engaging content that resonates with viewers. Today, they remain some of the most influential people in the beauty industry, with legions of loyal fans who swear by their recommendations.
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