Unpacking the Hype: What is Fenty Beauty and Why Is It Everywhere?
If you’re in the world of beauty and fashion, you’ve undoubtedly heard about Fenty Beauty. The brand has been gaining a lot of popularity in the past few years. Created by the artist and entrepreneur Rihanna, Fenty Beauty is a makeup brand that has changed the game for women of all skin tones. The brand has a diverse range of products and has been praised for its inclusivity. But what makes Fenty Beauty so special, and why is it everywhere? Let’s take a deep dive and find out.
The makeup industry before Fenty Beauty
Before Fenty Beauty arrived on the scene, the beauty industry had a problem. For years, women of color struggled to find makeup products that matched their skin tones. The general consensus in the industry was that light skin tones were the norm, and darker skin tones were an afterthought. It wasn’t just about foundation shades either. Most makeup brands catered to specific features that fit into the Eurocentric beauty standards, such as small noses and thin lips. The makeup industry’s lack of diversity was a prevalent problem, and it wasn’t being addressed.
Introducing Fenty Beauty
In 2017, Rihanna debuted Fenty Beauty with 40 shades of foundation, catering to a wide range of skin tones. For the first time in the history of makeup, women of color had a vast range of foundation shades to choose from. The brand’s inclusivity didn’t end there. Fenty Beauty’s ad campaigns featured models with diverse skin tones, shapes, and sizes, and the brand went on to create products that addressed underrepresented beauty needs. For example, the brand’s lip glosses and highlighters complemented darker skin tones’ natural beauty, instead of trying to change or cover it.
The impact of Fenty Beauty
Fenty Beauty had a significant impact on both the beauty industry and society. The brand created a conversation about the lack of diversity in beauty and allowed women of color to feel seen. The brand’s success was proof that when a company creates products that cater to a wide range of people, they can be highly profitable. Other makeup brands began increasing their shade ranges to be more inclusive, and the beauty industry as a whole started to change. Fenty Beauty’s impact expanded beyond the industry as well. The brand’s success represented a triumph for diversity and inclusivity, inspiring other industries to take similar steps.
Conclusion
Fenty Beauty is a makeup brand that goes beyond just makeup. The brand’s inclusivity represented a shift in the beauty culture, where women of color were no longer an afterthought in the industry. Rihanna’s vision for the brand has created a movement that values diversity and inclusivity, leading to a significant cultural impact. The brand’s success represented a triumph for diversity and inclusivity, inspiring other industries to take similar steps. So, why is Fenty Beauty everywhere? Because it’s not just makeup products; it’s a brand that represents a more inclusive and diverse world.
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