What to Expect from Ford’s Business Strategy in 2022
The auto industry is experiencing a significant transformation, with electric vehicles (EVs) and autonomous driving technology becoming increasingly prominent. In response, many automakers are pivoting their businesses towards EVs and autonomous driving, and Ford is no exception.
Ford’s New Strategy
Ford’s new strategy, unveiled in May 2021, aims to transform it from a traditional automaker into a company that delivers “compelling and differentiated customer experiences”. The company plans to allocate more resources to EVs and autonomous vehicles, with a goal of having 40% of its global vehicle volume be all-electric by 2030.
The All-Electric Ford F-150 Lightning
The all-electric Ford F-150 Lightning, scheduled to be released in mid-2022, is a crucial component of Ford’s EV strategy. The Lightning is a game-changer in the EV market, as it’s the first all-electric pickup truck from a major automaker. With a starting price of under $40,000, it’s also one of the most affordable EVs in its class.
The Autonomous Vehicle Market
The autonomous vehicle market is another area that Ford plans to focus on. The company has already invested $7 billion in autonomous driving technology and has formed partnerships with companies like Argo AI and Volkswagen. Ford expects to launch its first autonomous vehicle for commercial use by 2022.
Focusing on the Customer
Ford’s new strategy also involves a renewed emphasis on the customer. The company will invest in data and technology to provide a more seamless and personalized experience for customers, from purchasing to ownership. Ford will also expand its fleet management and connected vehicle services.
Conclusion
Ford’s new business strategy is a bold move, one that has the potential to transform the automaker into a leader in the EV and autonomous driving markets. With the all-electric F-150 Lightning and increased investment in autonomous driving technology, Ford is positioning itself to be a major player in the future of mobility. By focusing on the customer and providing personalized experiences, Ford is also taking steps to differentiate itself from its competitors. The automotive industry is going through a transformational period, and Ford is taking steps to stay ahead of the curve.
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