If you’re running social media campaigns aimed at reaching a larger audience, it’s incredibly important to familiarize yourself with the 90-9-1 rule. This rule outlines user engagement levels and highlights the importance of consistent engagement among followers. Understanding how the 90-9-1 rule works and implementing it into your social media strategy can work wonders for your online presence, and ultimately, your growth.
To begin, the 90-9-1 rule breaks down user engagement as follows: 90% of social media users are passive, simply viewing posts without actively engaging with them; 9% are intermittent participants, who see a post and may “like” or share it; and only 1% are active participants, the users that engage positively or negatively with each post shared.
So, why is this rule so important? Social media algorithms take engagement levels into account when determining which posts to feature prominently. As engagement can greatly impact the reach of a post, focusing on drawing in active participants, the 1%, can greatly benefit your campaign. More engagement can lead to a post appearing on newsfeeds for a longer period of time, thus increasing overall visibility.
One way to attract engagement from the 1% is through thought-provoking content. This kind of content inspires users to engage with the post in a more active and meaningful way, rather than simply scrolling past it. Providing interesting and exciting content can get users to spend more time on a post and be more likely to share it, leading to an increase in engagement.
Another way to attract engagement from the 1% is through interactive content, like contests. Contests and giveaways pique the interest of followers, and require them to actively engage with the post to be eligible for an award. If followers are incentivized to engage with a post, they will be more willing to actively engage with other content as well.
In summary, the 90-9-1 rule is crucial for social media growth as it highlights the importance of active engagement. Creating content that encourages higher levels of engagement and interaction from users will drive growth and visibility, ultimately improving your online presence. Keep the 90-9-1 in mind when crafting your social media strategies, and watch your campaigns take off!
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